HERO’s mission is to research, identify, and share best practices in the field of workplace health and well-being. The nonprofit organization serves as a convener and leader on ground-breaking well-being research, helps employers track and improve their workplace programs through the HERO Health and Well-Being Best Practices Scorecard® in Collaboration with Mercer, and brings together well-being professionals from across the country at Think Tank meetings and an annual conference, the HERO Forum.

tabor PR works with HERO to position its leaders and members as experts in the health and well-being field, to promote the results of HERO research, and to educate media, employers, and consumers on key well-being issues through media relations.