IFC National Marketing (IFC) is Minnesota-based insurance marketing organization (IMO) that is growing rapidly, fueled by a leadership team that values hard work, family, serving others, and helping independent insurance agents and financial advisors succeed in life and in business. The organization has helped thousands of agencies, agents, and advisors across the country.

Tabor PR became IFC’s agency of record in 2022, when IFC leadership realized they needed a marketing partner who would work closely with their internal team—essentially serving as their marketing department—to plan and implement ongoing initiatives to attract prospective agents and advisors, reinforce the IFC value prop among existing contracted agents, and tell the IFC story to the marketplace. Since then, Tabor PR has helped IFC reach the following milestones:

• Developed a comprehensive marketing utilizing all relevant channels to engage agents and advisors

• Revitalized the brand identity and created a new marketing collateral system

• Launched and increased IFC’s presence across LinkedIn, Facebook, Twitter, YouTube, and Instagram

• Developed a new website environment that would accommodate all insurance product lines and both insurance agent and advisor needs

• Developed a web portal that allows agents and advisors to create customizable, co-branded marketing materials and promotional products to advance their brands and the IFC brand

• Created personalized marketing opportunities for IFCs wholesalers who recruit new agents and advisors to the IFC family

• Launched audience-specific e-newsletters for agents and advisors

• Established a short-form, online video presence for IFC and its team of wholesalers to support recruiting and industry education

• Launched a thought leader initiative for IFC’s executive management team

• Elevated IFC’s annual agent event and reached new agent attendance levels

• Implemented and successfully maintained an omni-channel marketing automation program called the IFC Gold Experience to help agents and advisors protect and grow their book of business