Tabor PR

Every company has a story to tell, but not every company has the skills or resources to tell it effectively.

Tabor PR is a boutique marketing and public relations firm with the expertise and resources to craft and bring your organization’s story to life.

Our Story

Our story began in the kitchen of a small house in Mendota Heights in 2000. After working in agency public relations for Carmichael Lynch Spong, then in corporate media relations for BlueCross BlueShield of Minnesota, I was craving more flexibility to accommodate our young family and small children. Over the years, I expanded my healthcare expertise and client list and eventually, outgrew the home office and began hiring our first employees in 2011.

Since then, we’ve grown our team and maintained a focus on healthcare, medical devices, insurance, healthcare policy, wellbeing, and workplace benefits. We take pride in the long-term relationships we’ve developed with clients, and in our willingness and ability to treat all clients–from startups to large corporations–with the same level of attention and customization.

Our goal is singular: True client partnerships that fuel business outcomes.

I’d love to hear about your business and your needs. Let’s sit down and discuss how a collaboration with Tabor PR can help your team succeed. I hope to hear from you soon!

Warm regards,
Barbara Tabor, APR

What we do

Strategic Planning

All great efforts start with a well-thought-out plan. Tabor PR will create a custom strategy for your needs, whether you’re looking for an integrated public relations and marketing communications plan, public awareness campaign, product launch, internal communications strategy, sales channel campaigns, or special event planning.

Earned Media

Our team specializes in generating third-party validation for your brand through earned media placements. Earned media is critical for driving brand awareness and preference, whether you operate in B2B or B2C. Tabor PR has a long track record of success securing placements in trade media, consumer media, traditional, and non-traditional media platforms. We work with you to develop the story platforms, define key messages, identify and pitch target media, conduct media coaching and interview prep, and provide meaningful success metrics.

Corporate communications

Building your brand starts from the inside. Whether it’s the fundamentals of establishing your brand and voice, developing and managing employee communications and engagement, or proactive issues management to keep your organization in front of industry trends–the Tabor PR team can help.

Publications

Maintaining a consistent brand presence and educating your stakeholders is critical for driving engagement, building share of mind, and supporting your sales or business development team. Tabor PR has extensive experience in publication development, including e-newsletters, print publications, and blogs.

Social media

When it comes to social media, the measure of success goes beyond how many followers you have. Our team is experienced at establishing and managing social media communities to create engaged followers for your brand and your executives.

Writing

Writing is central to everything we do in marketing and public relations–from the pithy headline to script writing for videos, executive speeches, newsletter writing, product collateral, feature stories, bylines, news releases, website content, and more. Our team features seasoned, versatile writers who can bring your story and voice to life through strategically sound writing that will engage and move your target audiences.

Event planning

In-person events require a significant time commitment for your team and can detract their time and energy away from their normal business duties. Our team can provide critical support for special events, and will work with you to develop and after experience.

Client Spotlight: IFC National Marketing

“Tabor PR has been a long-time marketing partner for IFC National Marketing, and their expertise, industry knowledge, and connections have helped us elevate the IFC brand and extend our presence into a true omni-channel approach. Not only do they take on challenges (of which the insurance industry has many!) with creativity and a positive attitude, but they share many of our same core values and they’re truly good people. We consider them part of our IFC family.”